WACOAL Celebrates 10 Years of FI(GH)T FOR THE CURE

I've always loved Wacoal.

I believe my first push-up bra was a white embroidered Wacoal bra with detachable straps. It always made me feel confident and all grown up. Now I'm loving them more for the advocacy that they have been actively promoting through their collections. They forwarded this press release as part of Breast Cancer Awareness Month and thanks to movements like these, to awareness, positive action and progressive research, we are nearer to a cure now than we were over a decade ago.



FI(GH)T FOR THE CURE TURNS 10!

--WACOAL CELEBRATES A DECADE OF KNOCKING-OUT BREAST CANCER THROUGH FI(GH)T FOR THE CURE, RAISING MORE THAN $2.5 MILLION FOR SUSAN G. KOMEN FOR THE CURE®--

New York, NY – Wacoal, the intimate apparel company renown for providing the ultimate in fit and comfort, is so passionate about finding a cure for breast cancer that they have diligently fought for the past 10 years with their landmark initiative Fi(GH)t for the Cure®. Through a long-time partnership with Susan G. Komen for the Cure®, Wacoal has swept the nation educating and fitting almost a half a million women about the importance of bra fit, foundation and breast health. If you have bought a Wacoal bra in the past 10 years you, too, have helped to knock-out breast cancer.

The partnership started with just one bra—the Awareness® bra—and expanded into a nationwide event series with more than 10,000 Fit for the Cure events to date and almost 500,000 women across more than 718 cities in all 50 states proving that doing something so simple can help so many. For every woman who receives a complimentary fitting from a trained Wacoal Fit Consultant during one of the events, Wacoal donates $2 to Susan G. Komen for the Cure® and another $2 for every Wacoal or b.tempt’d by Wacoal bra or “Hope On A Hanger” shapewear piece purchased. Additionally, the Support the Girls® program, which takes place in October, furthers Wacoal and Susan G. Komen for the Cure®’s crusade by donating $2 for every bra purchase from popular Embrace Lace® and Awareness® collections.

“Wacoal encourages women to embrace their figures, be proud of who they are and flaunt what they have” says Liz Smith, Wacoal’s National Spokesperson and Fit Expert. “Over the last 10 years, our goal has been to go beyond that; reach as many women as possible and teach them that the simple act of getting fit or buying your favorite bra will not only empower them, but impact all women. It is our hope, that in another 10 years, Wacoal and Susan G Komen for the Cure® will be celebrating the end of breast cancer”

“Through their long-standing partnership with Susan G. Komen for the Cure®, Wacoal has shown a real passion for our promise to end breast cancer forever,” said Katrina McGhee, Vice President of Marketing for Susan G. Komen for the Cure®. “Not only has Fi(GH)t for the Cure® generated millions of dollars to Susan G. Komen for the Cure’s mission, a true milestone, Wacoal has also inspired thousands of women to take charge of their breast health through the Wacoal Promise.”

Please visit Wacoal's website or the nearest outlet and find out how you can be part of Fi(GH)t for the Cure®. You can also get involved by donating time, money or effort to the various Breast Cancer Awareness charities like Susan G. Komen for the Cure®. Or it can be as simple as coming in for a mammogram and a check up. The best prevention is always early detection. Visit Pink Ribbon, the official website of international breast cancer awareness and funding.

Spread the word, generate awareness, tell the women in your life. The person you save from breast cancer could be someone you love!